Performance Marketing
Real time case study of an E-Com Brand
E-Commerce Meta Ads Campaign
A performance-driven Meta Ads campaign designed to increase conversions and reduce customer acquisition cost for an e-commerce brand.
CTR improved from 1.8% → 3.1% within 7 days
CTR
Higher CTR
CPC Reduction
Reduced CPC
Engagement
Better Engagement
🎯 Objective
1) Generate high-quality traffic
2) Increase conversion rate
3) Reduce cost per purchase
🧠 Strategy
Audience segmentation (interest + behavior targeting)
Scroll-stopping ad creatives (static + video mix)
A/B testing multiple hooks and formats
Retargeting warm audiences (website visitors & engagement)
🛠 Tools Used
1) Meta Ads Manager
2) Canva
3) Photoshop
⚙️ Execution Process
1) Market and competitor research
2) Creative design (3–5 variations)
3) Campaign structure setup (cold + warm audiences)
4) Performance monitoring & daily optimization
📊 Results
1) +42% increase in CTR
2) Lower CPC with improved ad relevance
3) Consistent traffic growth within first 7 days
